Presently, there are a total of thirteen completed Integritas spots. Of those thirteen spots, seven are already live on this site for your viewing enjoyment with the remaining six scheduled to premiere in upcoming months, both internally at the Naval Academy and here on the site.
The Integritas branding films are designed to build on each other sequentially, like chapters in a book. In fact, they have been labeled as chapters in their titles. They are also planned as part of a cross platform marketing strategy of which this web site only plays a part. Each is designed like a time capsule to have its integrated premiere during specific, strategically timed events occurring at the Naval Academy.
The Film Breakdowns
The first three spots, Something More, Can I be More? and Remember are what is known as teaser spots for the campaign, designed to both speak to incoming Plebes and perspective future plebes about the seminal decision making that helped lead them to the Academy, as well as remind upperclassmen and even alumni of their original motivations in setting a course to become Navy or Marine Corps leaders. The next seven spots—the gymnastics, boxing, crew, football, friendship and freedom spots—form the heart of the branding campaign. Our ninth spot, Faces of America, premiered at the Naval Academy 2014 commencement ceremonies and is live for your viewing pleasure under the films tab. If you wish to be informed of future premieres of spots, sign up for our email list, or follow us on twitter or facebook where we will alert you when a new spot or new articles for the project are going public.